[dropcap]I[/dropcap]m Originally, Gosign was a kind of meta-digital agency for other agencies. Many of the best-known advertising agencies won large budgets for the major brands, but they had to buy in the digital competence. So it was quite natural that so many major digital projects migrated to Gosign – probably more than at any “normal” agency, even digital. Countless German brand websites and campaigns were the result. Many of the customers from this time are still with Gosign today.
Over time, however, this model was no longer flexible enough. Year after year, the demands on every digital project are growing. Classic and so-called full-service agencies have long been unable to keep pace.
Classic ideas and concepts no longer get caught up. The digital age works quite differently – for B2C and B2B projects alike. Online budgets must deliver real results to justify their budgets.
At the same time, conceptual processes and agile implementation methods have become confusing for agencies and many clients.
And so Gosign reinvented himself. The proven digital competence remained, and brand and content marketing strategists were added. At the same time, it was time to redefine the customer experience with a digital agency – and the demands our customers make of it.