Why we don’t sell websites, but goals

When the ADAC guy says “It’s running!”, the client is satisfied

It often seems that many companies are left stranded with their website, much like a private person with their car at the roadside. They then call an internet agency as if it were the ADAC to get the car running again. The mechanic fiddles here and there, and in the end, he presses the start button and, with a stoic expression, declares: It’s running again. We then breathe a sigh of relief and say, “I don’t know what I would have done without you. Thank you!” Then we finally continue – only, apart from ourselves, no one else is interested.

Those who work professionally with their digital project do not wait for the ADAC and are not content just that the engine is running. They tune their racing machine like in Formula 1 for specific goals. For maximum acceleration on short sprints instead of constant top speed, for example, a chassis for quick load changes in many very tight corners instead of the most stable steering behavior when driving straight on the highway. But these strategic considerations are individual – perhaps your Formula 1 is off-road, and you need, above all, plenty of torque, indestructible tires, and high ground clearance.