Thinking in terms of goals is a dynamic process. Because goals move. And in the digital age, they move fast. A goal set a year ago may already be irrelevant, unnecessary or even risky. Such rigid monolithic “Elbphilharmonie projects” do not even permit a sensible digital strategy. It must be able to respond easily even to complex conditions and with a new plan that can be implemented quickly.
The prerequisites for this only exist if your digital agency has internalized the corresponding way of working and the technologies used permit a driving style in 10th gear.
You can expect something else from thinking in terms of goals: tangible results, measurable in indicators, performance indicators or KPIs. After all, nobody on the Nürburgring just drives around in circles. All drivers are only interested in one thing – being the first to cross the finish line. Suspension and engine tuning, pit stops, tyre changes and team tuning are all part of a highly agile strategy that is adjusted immediately when it rains or the sun burns.
Up to the chequered flag – up to the finish line!