What artificial intelligence can already achieve in content marketing today

Content production is only one part of content marketing. To achieve goals, the right content must be properly curated and optimized for the right audience in order to trigger the right conversions. No wonder that 67 % der Marketingspezialisten consider the identification and targeting of the target group as one of the most important parts of their work. AI comes into play here to increase the visibility of your content by tapping into local demand data and correctly assessing user intent.

For example, AI tools can help to recognize characteristic features of high-ranking content and provide real-time recommendations to improve content performance. You can also use predictive intelligence to deliver content in the right format and through the right channel that could be useful and meaningful to potential customers at different points in their customer journey. This is where marketing automation tools come into play, which can also increase the ROI of content marketing activities based on artificial intelligence.

Staying on top of search and marketing trends requires constant evaluation and analysis of vast amounts of data. Many of these repetitive and manual tasks can be automated with AI-powered marketing tools so that content and its performance can be planned, optimized, personalized, promoted, measured and analyzed much more effectively.

Start by evaluating your current content marketing process. Determine which tasks can be automated with AI technologies to utilize budgets more effectively. For example, the ability to automatically identify the best topics and content formats based on real-time data can free up your resources for creative content development instead. Alternatively, you can refine your briefs for external editors and work more cost-effectively.

With the right data, you can gain the right insights to predict results, develop strategies, personalize content and scale content marketing strategies. However, there is no one answer to all questions about which metric is right for your business and your content marketing needs.

The best way to get the most out of your data sets is to talk to your internal stakeholders and those who generate this treasure trove of data. Only then is it possible to assess which data is truly relevant in order to evaluate which measures are strategically most promising.