PUBLISHED ON 12/14/2023
BY BERT GOGOLIN

GDPR, DIGITAL AGENCY, GOALS, NEWS, PACE, KPIS, PRACTICE, CYBERSECURITY, CONTENT MARKETING

One of the most renowned digital agencies from Hamburg

Hamburg is not exactly short of digital agencies. But only a few have such a rich portfolio and such a wealth of experience in the development of websites and digital campaigns as Gosign. From SMEs to corporations, the entire brand landscape from Airbus to ZDF – everyone was there.

The strategy follows the brand. The measure follows the strategy. Artificial intelligence gives the measure wings.

Originally, Gosign was a kind of meta-digital agency for other agencies. Many of the best-known advertising agencies won large budgets from big brands, but they had to buy in the digital expertise. So it was quite natural that so many major digital projects ended up at Gosign – probably more than at any “normal” agency, even digital ones. Countless German brand websites and campaigns were the result. Many of the clients from that time are still with Gosign today.

Over time, however, this model was no longer flexible enough. Year after year, the demands on every digital project grow. Traditional and so-called full-service agencies have long been unable to keep pace.

Classic “reklamige” ideas and concepts no longer work. The digital age works very differently – for B2C and B2B projects alike. Online budgets need to deliver real results to justify their budgets.

At the same time, conception processes and agile implementation methods have become confusing for agencies and also for many clients. Added to this are evidence-based, data-supported artificial intelligence methods. We had to reinvent some of them in order to make them usable for marketing processes.

And so Gosign also reinvented itself. The proven digital expertise remained, brand and accelerated rapid content marketing strategies were added. At the same time, it was time to redefine the customer experience with a digital agency – and the expectations our customers have of it.

Gosign reinvents the digital agency

Wir wissen aus Erfahrung, dass digitale Projekte in Unternehmen oft erst skeptisch betrachtet werden und dann unter hohem Erwartungsdruck stehen. Auch, dass die Ergebnisse in der Vergangenheit oft nicht gehalten haben, was versprochen wurde. Und dass die Umsetzung oft ewig lang auf sich warten ließ.

Wir haben ein Mittel gegen zweifelhafte Resultate: Erfahrung, Entschlossenheit und Tempo.

Jeder Etat- und Digitalverantwortliche muss sich am Ende daran messen lassen, was das neue Digitalprojekt tatsächlich liefert. Wir helfen, diese Ziele zu definieren und dann auch zu erreichen – und zwar so, dass Ihr Aufwand dabei minimal bleibt.

Wir kennen viele Hamburger Digitalagenturen von innen. Wir wissen, dass Prozesse, Beratungs- und Entscheidungswege oft quälend langsam sein können. Deshalb haben wir unseren Methodenkoffer so optimiert, dass wir in kürzerer Zeit bessere und wertschöpfendere Resultate liefern. Der Nebeneffekt: Mehr Wertschätzung für Projektverantwortliche.

Probably the fastest digital agency in the world

Fast does not mean cheap or sloppy. Fast means optimization using agile methods and taking the shortest route. Fast means being able to identify and leave the wrong path immediately. Fast means being able to react quickly to current market developments. Fast means having a digital agency that creates significantly more project security because it drives digital projects in the right direction with greater certainty.

Methods such as machine learning help to gain insights from the available data that can be used directly for marketing. In this way, everyone involved in the project can base their work on solid facts instead of fishing in the dark.

Award-winning creation and concept

Solid brand work is the resilient foundation on which the rest of the concept is built. In almost all cases, everything else follows almost automatically from this alone. That is also a speed gain. And you gain the security of knowing that your company’s entire digital strategy has a definable reason.

Gosign supports you with award-winning expertise gained from working on digital campaigns for countless medium-sized companies and major brands – won at the New York Festivals, Montreux, Cannes and the German ADC, among others.

Content marketing at its best

Without a sensible content marketing concept, it is hardly possible to build up reach and qualified contacts. This is because your visitors usually do not make their first contact with your company on a glossy homepage. Not even on a market-screaming service page, but most likely on an editorially prepared advisory subpage.

However, such a content marketing strategy must not be arbitrary if it is to contribute to the company’s success. It must be consistently developed from the brand – otherwise it is “something with content”, but not marketing.

Thanks to sophisticated methods, we are now able to increasingly outsource traditional editorial processes to artificial intelligence. This ensures automated, more precise forecasts, accelerated and simplified processes and better results. In short, our AI can help revolutionize content marketing. We call it rapid content marketing.

Your contact person teaches content marketing at the university in Bremen.

You should come to us if …

- your website contributes or should contribute significantly to the value of your company
- You need a content marketing strategy that is actually content marketing and not PR
- Your website needs to develop more reach and achieve specific goals
- you are looking for a B2B agency with sound industry expertise in the healthcare industry
- you want to know what artificial intelligence can do for your digital brand strategy
- you are looking for a creative agency for digital campaigns
- you need lateral thinkers for your online marketing activities
- you need a solution for your social media strategy
- your website needs to build international reach as quickly as possible
- you want to operate an international store
- You need support with the GDPR
- You want to ensure that your website is secure according to the BSI regulations
- you need to protect your website from hacker attacks
- you are looking for a hosting provider with maintenance, service and update solutions
- You want to change your digital agency
- You are looking for a digital agency in Hamburg

We look forward to hearing from you!

Gosign Hamburg

Gosign GmbH
Hallerstr. 8
20146 Hamburg
(040) 609 40 79 – 40
web2024@gosign.de

Gosign Berlin

Gosign GmbH
Nogatstraße 46
2051 Berlin
(030) 60 98 96 64 – 0
web2024@gosign.de

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IHR ANSPRECHPARTNER

Bert Gogolin

Ich habe Gosign ausgerechnet 2001 gegründet. Warum? Weil ich glaube, dass man sich mit guten Ideen in jeder Situation vorwärts bewegt. Vor diesem Hintergrund bewege ich vor allem die Technik

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Gosign: ENTERPRISE SOLUTIONS
FOR AI AND CMS

Since our founding in 2001, we have been pioneers in the field of enterprise solutions. As one of the first agencies to adopt the enterprise system TYPO3, we specialized early on in the development of large, multilingual, and international brand hubs.

In over 5,000 projects, we have implemented custom web and campaign platforms, with and without shops, for renowned companies across a wide range of industries – from automotive, health, and finance to food, transport, logistics, mechanical engineering, associations, and clubs.

Since 2022, we are expanding our portfolio with comprehensive AI infrastructure solutions to support companies in their digital transformation and prepare them for the future.

One of the most renowned digital agencies from Hamburg