Your digital sales tools are there to constantly fan valuable customers to you and simplify many processes. As soon as you realize that your old instruments no longer provide the necessary performance or are technically outdated and thus a danger to your enterprise, the time is ripe for a relaunch. If one believes in common practice, the way is a long and rocky uphill battle all the way. Don’t believe in common practice. Believe in four weeks until sales begin to pick up speed.