Gosign Launches lyftyfy – Revolutionary Longtail Advertising to Lift Conversions
After two years of work in the underground, the new brand lyftyfy (pronounced | lɪftɪ.faɪ |) launches under the Gosign umbrella. The unique technology is proving itself with the first customers from various industries with millions of Google Ads and just as many tailor-made landing pages. They convert significantly better than with previously known methods.
Like excavator against shovel
Under the motto “Stop Shoveling Keywords. Start Moving Some Ground.” lyftyfy juxtaposes a measly shovel with a mighty excavator in purple link color. The idea behind it: Longtail ads to lift conversions – from which the name is derived.
Induction beats deduction
lyftyfy works on the basis of an inductive marketing process whose theoretical foundations are described in this article, and which were also developed in-house.
The essence of this idea is easily explained. Previously, advertisers on Google had to focus on the most important products or services and bid on those keywords. But lo and behold, the competition is naturally bidding on the same keywords. This not only increases competition, it also drives up ad prices.
Skilled advertisers, through further research (deduction), still discover one or two niche topics that competitors have not yet occupied and bid on them as well. But even this approach quickly reaches its limits; after all, a suitable landing page must also be developed for each new topic. So which strategically crucial topics and keywords should you choose to cover? Our customers say: all of them!
lyftyfy instead generates all conceivable ads for a service or product – and then analyses what is actually in demand, rather than guessing at the first step what might be in demand and then advertising to that guess. This new approach is inductive.
The action is in the long tail
Our clients not only have ads for “tips for glasses with extra thin lenses for severe myopia” or for “how to sell a forester’s lodge on a lake with its own boat dock,” they have millions of others covering every conceivable situation, market and interest. And, by the way, the right landing pages to go with them. Still others use our technology to find rare professionals in a short period of time that they could not reach through any other channel.
Another fascinating reason for using countless ads to cover the long tail as completely as possible is that we don’t know what our potential customers will one day search for and in what wording. Here, the data shows a particularly telling phenomenon of lyftyfy: a single playout of the ad leads to a click – along with thousands of other ads that perform similarly. The fact that such tailored ads leave a highly personalized impression on users is immediately apparent. Since this individualized world continues on the following landing page, it explains the enormous conversion power of this model.
Privacy-friendly high-performance advertising
Lyftyfy is also setting new standards in privacy. We don’t rely on surveillance on our prospective customers to predict who will search for what and when, and then run our standard ad. Instead, we rely on large masses of pre-tailored ads and landing pages and to perfectly match almost any relevant search query.
Our landing pages are trimmed for high speed and don’t even set a cookie in the process. We analyze what happens exactly, but anonymized and with the help of a self-hosted Matomo. Only when a contact is made do we collect personal data as part of a business initiation.
Why market research with lyftyfy is like confetti
lyftyfy doesn’t claim to know what people will search for and when – and we don’t want to know. We also don’t track our customers everywhere with our ads (retargeting). lyftyfy throws ads in the air like confetti. And then we leave it there and observe which snippets are collected. And whether the yellow ones aren’t more in demand than – as suspected – the blue and green ones.
This is – as a side effect – objective quantitative market research, and it is hard-wired into lyftyfy.
Toward the end of the year, lyftyfy should be available as a software-as-a-service, particularly as a tool for SEA agencies.
We’re looking forward to the start of a fundamentally new era in marketing – and throwing a round of confetti to go with it 🎉