Are you still pitching, or are you selling? — Gosign – En todo el mundo en infraestructura de IA y soluciones CMS empresariales
  • DE DE DE de
  • EN EN EN en
  • ES ES ES es
  • FR FR FR fr
  • BR BR BR br
Talk to us!  +49 40 609 40 79 40
alternate Logo
  • Services
  • References
  • Magazine
  • Team
  • Contact
  • EN
    • DE
    • ES
    • FR
    • BR
  • Search
  • Menu Menu
Author of the Article

PUBLISHED ON 03.12.2017
BY Bert Gogolin

Destinations, KPIs, Practical Experience, Tempo

Are you still pitching or are you already selling?

The well-known international real estate agent had been without an agency for nine months. He organized a so-called pitch. Of the 20 or so agencies selected, only six had survived the first round of the competition. Still no winner. But now something unusual happened: the estate agent invited another ten agencies to the competition. And he said: “The best thing about it is that it costs nothing.”

It seems like an extraordinarily bizarre idea. Nevertheless, it is surprising how widespread it still is. Although the episode described was a few years ago, many companies today are still seduced by a conceivably ineffective procedure that leaves them blind from a business perspective.

The framework conditions are often similar. Purchasing or Controlling issues new guidelines for pricing with suppliers, the old and possibly tried and tested agency relationship is to be reviewed to see “whether something better can be found”, or the senior position in Marketing has been filled.

In all these situations, it’s almost a reflex to pitch for all it’s worth. At least three, if not as many agencies as possible, are now invited to set man and mouse in motion to develop and present unique ideas and sample campaigns for real or even fictitious projects. Gladly in one or more elimination rounds.

The best thing about it is that it costs nothing!

After each individual round, each idea will be refined and worked out in more detail. Of course, if possible for free or for symbolic compensation – an amazing process that would be completely out of the question in any other industry.

We pitch for projects whose market has long since moved on.

Many agencies have now abandoned such disdainful tenders – but that’s another topic. The fact that enormous resources also go into such a process on the client side is another.

What is astonishing, however, is that there was probably originally a rational reason for the change of agency. After all, the briefing spoke of a number of problems that needed to be solved. Until a new agency was finally determined and appointed, not a single one of these problems had been solved.

When everything is finally new, it’s already old.

One day in the distant future, this new agency finally starts work. More time passes before it completes its work. In the traditional client-agency relationship, this is many months – and very often over a year. So when the project is finally completed, the market has moved on. Basically, you can now start all over again.

Digital projects must become more predictable – and deliver immediately presentable results

Speed is the new professional risk insurance.

This process is now outdated. And it has given many digital projects a bad reputation in the past. They rarely delivered what they promised: First inflated budgets, then burnt budgets. How many project managers have been caught in the crossfire because of this?

The only thing that helps is speed. And a strategy that promises to deliver the required results in such a short time that budgets can be measured against it. Because the management can finally do something with it.

We are happy to help you deliver meaningful results as quickly as possible.

Share this article
back to overview
Bert Gogolin

YOUR CONTACT PERSON

Bert Gogolin

I’m probably one of the first people you’ll see at Gosign. Because I take care of strategy and the sharp profile of your company to the outside world.

This might also interest you:

How do I seamlessly host DeepSeek AI in Microsoft Azure or Google Cloud?

AI, Destinations, GDPR
Read more
28. January 2025
https://www.gosign.de/wp-content/uploads/2025/01/deepseek_r1_interface-1.png 1614 2522 Mansoor Ahmad https://www.gosign.de/wp-content/uploads/2017/11/Gosign-Logo-pos.svg Mansoor Ahmad2025-01-28 12:21:572025-02-09 19:27:45How do I seamlessly host DeepSeek AI in Microsoft Azure or Google Cloud?

What are AI agents / AI assistants and how can companies benefit from them?

AI, Destinations, GDPR
Read more
1. January 2025
https://www.gosign.de/wp-content/uploads/2025/01/ai_agents_process_automatisierung.jpg 1024 1024 Mansoor Ahmad https://www.gosign.de/wp-content/uploads/2017/11/Gosign-Logo-pos.svg Mansoor Ahmad2025-01-01 19:56:122025-01-02 11:07:55What are AI agents / AI assistants and how can companies benefit from them?

Looking for AI training for companies? How to effectively prepare your employees for artificial intelligence (AI)

AI, Destinations, GDPR
Read more
21. September 2024
https://www.gosign.de/wp-content/uploads/2024/09/ki-schulungen-fur-unternehmen.png 1024 1024 Mansoor Ahmad https://www.gosign.de/wp-content/uploads/2017/11/Gosign-Logo-pos.svg Mansoor Ahmad2024-09-21 16:56:422024-09-23 07:23:38Looking for AI training for companies? How to effectively prepare your employees for artificial intelligence (AI)

The danger of ChatGPT without registration in the company is an underestimated risk

AI, Destinations, GDPR
Read more
20. September 2024
https://www.gosign.de/wp-content/uploads/2024/09/chatgpt_im_unternehmen.jpeg 1024 1024 Mansoor Ahmad https://www.gosign.de/wp-content/uploads/2017/11/Gosign-Logo-pos.svg Mansoor Ahmad2024-09-20 17:26:552024-09-21 15:19:04The danger of ChatGPT without registration in the company is an underestimated risk

Alternatives and similar programs like OpenAI ChatGPT, Google Gemini or Microsoft CoPilot?

AI, Destinations, GDPR
Read more
20. September 2024
https://www.gosign.de/wp-content/uploads/2024/09/aihub_interface_for_enterprise.png 1692 3712 Mansoor Ahmad https://www.gosign.de/wp-content/uploads/2017/11/Gosign-Logo-pos.svg Mansoor Ahmad2024-09-20 15:53:142024-09-23 07:14:35Alternatives and similar programs like OpenAI ChatGPT, Google Gemini or Microsoft CoPilot?

White paper: Creating a website with AI – From web design to a functioning WordPress theme

AI, Destinations
Read more
4. September 2024
https://www.gosign.de/wp-content/uploads/2024/09/Whitepaper-Erstellung-einer-Webseite-mit-KI.webp 1024 1024 Mansoor Ahmad https://www.gosign.de/wp-content/uploads/2017/11/Gosign-Logo-pos.svg Mansoor Ahmad2024-09-04 18:40:592024-09-17 13:11:09White paper: Creating a website with AI – From web design to a functioning WordPress theme

The change in the world of work: From project team leader to prompt organizer and graphic designer to graphic prompter?

AI, GDPR, Practical Experience
Read more
2. September 2024
https://www.gosign.de/wp-content/uploads/2024/09/Promptorganisator-e1725282313753.webp 1024 1024 Mansoor Ahmad https://www.gosign.de/wp-content/uploads/2017/11/Gosign-Logo-pos.svg Mansoor Ahmad2024-09-02 15:07:322024-09-02 15:45:06The change in the world of work: From project team leader to prompt organizer and graphic designer to graphic prompter?

How secure is our data when we use AI?

AI, GDPR, Practical Experience
Read more
1. September 2024
https://www.gosign.de/wp-content/uploads/2024/09/Wie-sicher-sind-unsere-Daten-wenn-wir-KI-nutzen2.webp 1024 1792 Mansoor Ahmad https://www.gosign.de/wp-content/uploads/2017/11/Gosign-Logo-pos.svg Mansoor Ahmad2024-09-01 11:29:112024-09-02 11:40:17How secure is our data when we use AI?

How does the AI ​​infrastructure fit into the existing IT landscape?

AI, GDPR, Practical Experience
Read more
1. September 2024
https://www.gosign.de/wp-content/uploads/2024/09/Wie-fugt-sich-die-KI-Infrastruktur-in-die-bestehende-IT-Landschaft-ein3.webp 1024 1792 Mansoor Ahmad https://www.gosign.de/wp-content/uploads/2017/11/Gosign-Logo-pos.svg Mansoor Ahmad2024-09-01 09:39:442024-09-02 09:07:46How does the AI ​​infrastructure fit into the existing IT landscape?
Previous Previous Previous Next Next Next

Get the results – our newsletter for you!

So you’ll know straight away when we come up with new findings in our magazine.

Name (we like it personal)
Consent(Required)
This field is for validation purposes and should be left unchanged.

Gosign: ENTERPRISE SOLUTIONS
FOR AI AND CMS

Since our founding in 2001, we have been pioneers in the field of enterprise solutions. As one of the first agencies to adopt the enterprise system TYPO3, we specialized early on in the development of large, multilingual, and international brand hubs.

In over 5,000 projects, we have implemented custom web and campaign platforms, with and without shops, for renowned companies across a wide range of industries – from automotive, health, and finance to food, transport, logistics, mechanical engineering, associations, and clubs.

Since 2022, we are expanding our portfolio with comprehensive AI infrastructure solutions to support companies in their digital transformation and prepare them for the future.

Sitemap

  • Services
  • References
  • Magazine
  • Team
  • ENTERPRISE AI SOLUTIONS
  • DeepSeek R1 Hosting in Germany
  • Digital agency Hamburg
  • TYPO3 Security Monitor
  • TYPO3 Extensions
  • AI Model Catalog
  • For Consultants

Gosign operates with a clear conscience.

Contact's logo

Gosign runs on honest electricity and gas.

Member of the German Digital Economy Association (BVDW)
– Shaping the digital future together

Contact's logo

© Copyright 2025 Gosign GmbH
  • Imprint
  • Data Privacy
  • Contact
Link to: Our topic cannot be addressed by an external editorial team Link to: Our topic cannot be addressed by an external editorial team Our topic cannot be addressed by an external editorial teamExternal Editorial Office Link to: How to plan a website redesign – and which mistakes are best avoided Link to: How to plan a website redesign – and which mistakes are best avoided website redesignHow to plan a website redesign – and which mistakes are best avoided
Scroll to top Scroll to top Scroll to top