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PUBLISHED ON 04.07.2018
BY Mansoor Ahmad
A step-by-step guide: What to do if your WordPress website has been hacked.
We all know that WordPress is the most popular CMS. Because of the sheer volume and number of WordPress websites online, it is the most hacked CMS on the web. That’s one of many reasons why it’s so important to learn how to keep your WordPress website secure.
Cross-border e-commerceis growing rapidly and will be a key growth driver for online retail in the coming years. If you have any doubts that international e-commerce and global sales is a great opportunity for your business, just look at the numbers.
A new McKinsey study estimates that by 2025, 1.8 billion people will enter the consumer class and spend $30 trillion annually. With wider internet availability, shoppers will have better access to businesses around the world – businesses like yours.
First Things First: Draw up a plan
Before you open your doors to the world, you need a plan.
If you’re new to the international ecommmerce game, you can start small by selling a few items in a few markets. Once you’ve tested a few key products and markets and feel ready to expand, you can invest more.
Whatever your starting point, here are three critical areas of planning, along with resources to help you prepare.
1. Find your target markets
The goal is the journey – not the other way around
As with any new project, it pays to do your homework. Your first step is to find out who your international customers are, what they buy and how they buy.
Gathering market intelligence
Tempo decides
Start by looking at your internal data to see which countries are already buying your products. Try to further expand your reach in these markets, even if you only want to test the sale of certain products.
You can also seek advice from the Chambers of Commerce Abroad https://www.ahk.de/ can also use.
Research needs and local purchasing trends
To develop your target markets, research the top countries that have a strong demand for your products or niche specialties. Is there a demand or a gap in the market? While you’re at it, try to learn as much as you can about consumer spending habits and which countries they typically shop in. Online shoppers from smaller countries are more likely to make international purchases, and they are likely to spend their money in international markets such as the EU, US, Canada and Australia.
A helpful resource is PayPal’s PassPort page (English), which contains a wealth of information on global purchasing trends for specific countries.
For example, you can see how often shoppers in your target countries shop, purchase motivations and potential barriers by country(Trends by country – English). It also summarizes the local customs, trends, taboos and even holidays of each country, so your brand can provide a truly localized shopping experience for customers.
2. Consider different international payment methods
Once your initial market research is out of the way, think about the following:how do I want to accept payments?
This is an important step because the checkout is the point at which international shoppers abandon their purchases – either because their preferred payment method is not available or because they are not sure that their payment will be processed securely.
Search for the preferred payment methods of local buyers
60% of payments in the Netherlands are made by direct debit, while Germans make 46% of payments by online bank transfer.
These vary significantly by country, and it’s important to find out what’s best for the markets you’re selling in. For example, 60% of payments in the Netherlands are made by direct debit, while Germans make 46% of payments by online bank transfer.
In general, people prefer to pay in a familiar currency, ideally their local currency. Some payment providers give you the option to list products in different currencies. If you don’t offer payment in local currency, you can implement that you do a currency conversion so customers can see what they are paying.
Choose a secure payment provider
Look for a payment provider with a global reputation. For example, PayPal is one of the leading payment methods for international payments due to its security, purchase protection and ease of use across multiple devices.
PayPal offers businesses access to local funding methods without the hassle of opening multiple merchant accounts overseas. You can accept payments from over 200 markets in 25 currencies. PayPal can be easily integrated into most stores.
3. Plan your market entry
You have various options for tapping into a new market – from a small entry into an existing online marketplace to optimizing your existing website to establishing a local web presence in certain countries.
Optimize your website
This may include investing in a local domain name.
The products and strategies that work in Germany may not necessarily work in other countries, so targeted content gives you full flexibility to try out different articles and presentations. If you take this route, just don’t forget to test and optimize the result so you can be sure that elements like text translation, currency conversion and shipping cost calculation work.
Your future customers are waiting for you
Like traveling abroad, selling abroad is an adventure that has the potential to transform your career and your business. It will introduce your company to new countries, cultures and, most importantly, customers. So don’t be afraid to take your first step in selling across international borders.
YOUR CONTACT PERSON
Bert Gogolin
I am probably one of the first people you will see from Gosign.
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